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The Hidden Persuaders, by Vance Packard
Download PDF The Hidden Persuaders, by Vance Packard
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About the Author
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
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Product details
Paperback: 240 pages
Publisher: Ig Publishing; Reissue Ed edition (July 1, 2007)
Language: English
ISBN-10: 097884310X
ISBN-13: 978-0978843106
Product Dimensions:
5.5 x 0.5 x 8.3 inches
Shipping Weight: 7.8 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
70 customer reviews
Amazon Best Sellers Rank:
#95,019 in Books (See Top 100 in Books)
Bernays and his minions were demons. If the American people only knew the extent of their machinations. Sadly the majority are too involved with gladiator sports, porn and fighting over a particular political party to have a clue.
Relevant and timeless. A fascinating look from the past that explains the false pretense of motivation research. A great read.
A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. It is a good text for anyone who wants to know just how intrusive spin is in our society and how to avoid it. It is also good for anyone who wants to be a master of it.
Sill a masterpiece! Probably why it's still used in many advertising and marketing classes.
Ebook version was full of typos making it hard to read. Too much of the same thing in the subject matter. Stopped reading about halfway through.
I wanted to reread this book that made a big impression on me as a 13 year old in 1960. It is dated but it shows the base of all the "Data Farming" that is now omnipresent in our present World.
It's completely correct in how we're being propagandized at, but I wish an updated edition would be written, including techniques being used today.
A must read bookNeeds to be more generally known
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